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Incentives

Ford Explorer incentives and offers

Every Ford program on the Explorer this store can advertise right now, with its program number, dates and full terms.

The three kinds of program, and how they relate

  • Cash

    Retail cash and bonus cash

    Money off the price, funded by Ford. Often two programs stacked — a larger customer cash and a smaller bonus cash — each with its own number and its own conditions.

  • Rate

    Ford Credit APR

    A subvented rate, meaning Ford is buying the rate down. It is a Ford Credit product, so it depends on qualifying with Ford Credit. Whether any of the cash comes off when you take it is set by the two programs involved, and it is worth asking rather than assuming.

  • Conditional

    Recognition programs

    Ford publishes separate offers for first responders, military and college students, and a mobility program. They have their own eligibility and are not shown in the list above — ask, or check ford.com.

A headline rate can be capped

Ford has advertised 0% APR for 72 months on new Fords with a maximum of $10,000 financed. On a $55,000 truck that cap decides what the headline is worth. Where an offer carries one, it is in the terms under the offer.